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Meet Our Team.

Leaders in Business, Health, Medicine, Innovation & Technology.
Jim Clifford, Senior Advisor and Board Member
(Former President and COO of Sears Roebuck and Co.)

Jim Clifford has acted as an advisor to the company since mid-2008. Jim retired in 2002 from Sears Roebuck and Company where he held the position of President and Chief Operating Officer of the mall based stores ($25 billion in revenue). Prior to this position, Jim was President and Chief Operating Officer and member of the Board of Directors of Sears Canada, a public company listed on the Toronto Stock Exchange. Jim has held senior management positions with a variety of retailing and manufacturing companies. He has served as Chief Financial Officer of four public companies and has served on the Board of Directors of three companies. Since retiring, he has consulted with several companies and acted as Senior Advisor to Bearingpoint Consulting formally KPMG Consulting.

Beginning nearly a year ago, Jim engaged Mel O’Keefe as a personal trainer and has seen excellent gains in his strength, fitness and overall health and wellness.

Jim states, "Mel’s training methods are effective - which is great for those fortunate individuals who can afford to hire him one-on-one. I became involved with Virtual Fitness Coach because I believe that the method and approach Mel developed is readily transferable to a virtual and extremely affordable medium."

Mel O’Keefe, Founder and C.E.O. (Chief Exercise Officer)

Mel O’Keefe channeled his early executive business successes as vice president of several mid-size companies to pursue his passion in health and fitness, which began 30 years ago. Mel had been an aspiring body builder and personal trainer in London, England, and later obtained his Certified Personal Trainer (CPT) accreditation from the National Academy of Sports Management (NASM).

In 2002, Mel took a year-long sabbatical to run a road race a week for 52 weeks, while travelling around America to raise awareness and funds to fight cancer. During this period, he became a marathon coach for Team in Training (TNT), a fundraising division of the Leukemia and Lymphoma Society, where he was awarded the Team in Training Man of the Year Award for his motivational speaking and many visitations of support with children suffering from cancer. His passion for running and fundraising ultimately ulminated in a “marathon-a-day for 18 days” event for cancer research by running from San Diego to Phoenix, Arizona.

Today, Mel continues to train clients one-on-one driven by the goal of helping people change their lives through health, fitness and improved quality of life.

Dale Sutcliffe, President

Dale Sutcliffe gained extensive executive and marketing experience in building www.VetFriends.com, the most popular web site in the U.S. for reuniting military veterans and networking veteran-owned businesses.

Launched in 2000, VetFriends.com has received over 10,000,000 visitors with nearly 1,000,000 enrolled members. The company’s web site is ranked in the top 5% of the most visited U.S. web sites. A veteran of the U.S. Marines, Dale earned a degree from the University of California, San Diego, and has consulted to Akamai Technologies during the largest IPO ever and to Fidelity Investments in Boston.

Lance L. Davis, MD, MPH

Lance’s history of fitness and athletics is rivaled by very few physicians, having completed over 100 triathlons, including Ironman and 3 half Ironman distances. Lance is a practicing physician in Charleston, SC, and is a Lieutenant Commander with the U.S. Naval Reserve Medical Corps.

He attended the University of North Carolina at Chapel Hill where he earned a BS in Biology, a Master’s Degree in Nutrition and Public Health, and completed Medical School. Lance is board certified in Family Medicine and also in Undersea and Hyperbaric Medicine.

While working at the Duke University Center for Living, he designed and implemented lifestyle intervention programs for cardiac patients. He has supervised the wellness and screening programs for thousands of firefighters, police, paramedics, divers and athletes, as well as his regular patients. As a naval reserve medical officer he has supervised similar programs for Marines, Navy divers, and special operations units. During his spare time he enjoys tennis, soccer, rugby and hiking.

Jason Bronson, Chief Technology Officer

Jason Bronson has created the infrastructure currently running Virtual Fitness Coach. Jason has been engineering software since 1992 utilizing 13 different programming languages and has a Bachelor’s Degree in Computer Science.

Jason has spent years overseeing NY, MA, NJ, VA, and CA’s Vehicle Inspection Program’s web sites, including software for workstations and administration over their 40+ systems. During Jason’s off time, he enjoys increasing his knowledge in all aspects of this ever-changing technology field, and of course, he loves to spend time with his wife and five children.

Individualized & Interactive Program
Virtual Fitness Coach Online Nutrition Programs
Virtual Fitness Coach’s custom daily fitness programs and flexible meal plans help improve the health and productivity of employees and your company.

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Virtual Fitness Coach Online Fitness Programs & Training
Complete online reporting system capturing client progress and weight loss allows you to monitor the utilization and effectiveness of the program.

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Virtual Fitness Coach The Advantages of Online Fitness
We understand the corporate health needs of companies and employees. Let one of our experts chat with you about what your company is currently doing for employee health and wellness and how we might be able to help. There is no obligation.

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